The Market Theory Approach

Based out of Calgary, Alberta, Market Theory, is dedicated to delivering insight, innovation, and strategy to businesses across Canada.

The Market Theory approach is to uncover relevant insight, identify innovative ways of putting that knowledge to work, and develop long-term strategies that position organizations for sustainable growth.

Insight
We seek to uncover relevant insights for your business. We do this through rigorous market research, analysis, and the implementation of key performance indicators. Our objective is to gain a deep understanding of your business and your market so that together we can communicate your story in a way that sets you apart and engages your customers.

Innovation
We identify innovative ways of putting your insight to work. We don’t want you to just understand your business, we want you to act on that information and take full advantage of the opportunities it offers. Working together we will evaluate how to enhance your brand, business model, processes, products, and service offerings.

Strategy
Most importantly, we develop long-term strategies that highlight your company’s unique advantages while positioning you for sustainable growth. We don’t want the work that you have put in to create short term gains that will not provide a long-term impact. We want our ​​collaboration with you to support your organization’s vision, and the strategies that we develop will be focused and catered for the long-term success of your business.